1 Powerful Audience Segmentation for the Saudi Consumer Base
Jaclyn Hedberg edited this page 2 weeks ago

With extensive testing for a shopping business, we discovered that communications received between 8-11 PM dramatically exceeded those sent during traditional working periods, generating one hundred eighty-seven percent higher visibility.

Essential classifications included:

  • Traditional adherence scale
  • Faith dedication degrees
  • Household composition variations
  • Experience with international influences
  • Geographical connection intensity

Recently, a Saudi company contacted me after investing over 120,000 SAR on foreign jeddah Search engine optimization optimization with minimal outcomes. After implementing a tailored Saudi-focused SEO strategy, they experienced first-page rankings for 23 competitive keywords within just 90 days.

Recently, a shop network allocated over 200,000 SAR in standard promotion with minimal outcomes. After transitioning just 30% of that spending to smartphone advertising, they achieved a 328% growth in foot traffic.

Essential techniques contained:

  • Metropolitan-centered divisions beyond basic regions
  • Area-specific targeting
  • City vs. countryside differences
  • Expatriate concentration areas
  • Visitor areas vs. native communities

Effective strategies included:

  • Curating items aligned with Saudi tastes
  • Adapting product descriptions to showcase features significant for Saudi customers
  • Special assortments for Ramadan
  • Dimension modifications for Saudi norms

After years of applying standard demographic segments, their enhanced locally-relevant division methodology produced a significant increase in advertising performance and a one hundred sixty-three percent drop in customer acquisition costs.

Critical changes included:

  • Transparent shipping times for different regions of the Kingdom
  • Different fulfillment selections including rapid fulfillment in metropolitan areas
  • Detailed tracking with Arabic notifications
  • Adjustable timing for deliveries

For a luxury brand, we implemented a traditional classification strategy that uncovered multiple special value groups within their consumer base. This strategy enhanced their advertising performance by one hundred seventy-eight percent.

Valuable segments included:

  • Device preference tendencies
  • Software employment patterns
  • Social media engagement approaches
  • Information accessing patterns
  • Digital purchasing advancement stages