Recently, my friend's e-commerce store was barely surviving in search results regardless of providing outstanding products. After implementing the methods I'm about to share, his unpaid visitors grew by 164% in just eight weeks.
For a restaurant chain, we developed a video series highlighting traditional Saudi hospitality, which produced audience responses five hundred sixty-seven percent higher than their previous generic material.
For a financial services client, we developed a information campaign about generational wealth that incorporated halal investment concepts. This content surpassed their former generic financial advice by 417% in interaction.
Effective approaches included:
- Industry reports with Saudi-specific data
- Executive interviews with respected Saudi authorities
- Implementation examples from local projects
- Webinars exploring regionally-focused challenges
I recommend classifying competitors as:
- Direct competitors (offering nearly identical solutions)
- Peripheral competitors (with some overlap)
- Potential disruptors (new companies with game-changing capabilities)
A few months ago, a merchant mentioned that their email 360 degree Marketing approach initiatives were generating poor returns with open rates below 8%. After implementing the strategies I'm about to discuss, their readership jumped to 37% and conversion improved by two hundred eighteen percent.
Start by listing ALL your competitors – not just the well-known ones. Throughout our research, we found that our biggest competitor wasn't the established business we were watching, but a recent business with an novel model.
Not long ago, I watched as three rival companies poured resources into growing their business on a certain social media platform. Their initiatives failed spectacularly as the channel appeared to be a mismatch for our industry.
Essential techniques included:
- City-specific classifications beyond basic regions
- Neighborhood-level focusing
- Metropolitan vs. provincial differences
- Expatriate concentration areas
- Tourist destinations vs. local neighborhoods
After considerable time of using generic consumer categories, their improved Saudi-specific classification strategy produced a significant increase in promotion results and a 163% reduction in advertising spending.
For a high-end retailer, we created a value division methodology that uncovered five distinct traditional categories within their target market. This strategy increased their campaign effectiveness by 178%.
I invest at least 120 minutes each Monday reviewing our competitors':
- website design pricing Saudi organization and navigation
- Articles and publishing frequency
- Digital channels activity
- Client testimonials and ratings
- Keyword approach and rankings
I use a simple document to record our rivals' pricing adjustments weekly. This recently helped us to:
- Identify seasonal promotion cycles
- Recognize product bundling strategies
- Understand their cost structure
When I launched my retail business three years ago, I was certain that our unique products would sell themselves. I dismissed competitive research as unnecessary – a decision that practically cost my entire company.
I now utilize several applications that have substantially enhanced our competitive research:
- Keyword trackers to analyze competitors' search rankings
- Mention tracking tools to track competitors' digital footprint
- Site monitoring solutions to monitor changes to their websites
- Email capture to get their marketing communications